This can then allow for real insights and predictions for improving business performance, not least through Key Performance Indicators (KPIs). This is what business intelligence represents: the ability to not just look at a specific detail of business operations, but tie in key information from each angle into an overall whole. However, many of these data points exist in isolation and require the best BI tools to connect the dots together. This is especially important when the modern business can now collect data on every aspect of a business, from sales and marketing (opens in new tab), to workflows and productivity (opens in new tab), to hiring and HR (opens in new tab), to overall performance and profitability.
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